Study of Competitiveness In Bread Janur Smes In Mandonga District, Kendari City: The Method Interpretive Structural Modeling

This study aims to determine what factors are needed for the competitiveness of Roti Janur SMEs in Mandonga District, Kendari City. Factors janur bread Mondonga sub-district, city, namely product excellence, innovation, and human resources using ISM method identify problems SMEs. Interpretive Structural Modeling (ISM) is a systematic application elementary graph theory such way that its theoretical, conceptual, computational advantages utilized explain conceptual relationships between elements. The program objectives consist uniqueness (1), quality (2), price (3), standardization (4), needs, packaging renewable tools raw materials strategy planning innovation (5) required activities/changes as selecting competent workforce (1),. Selection workers who have skills their respective fields SME training aspects educational background (5). From results software, it was found critical factor drives City, factor.